William Productions: The Path to Leadership in the Welsh Furniture Industry

William Productions is one of Wales' leading furniture fittings companies. Founded in 2021 by William Bale, the company has quickly grown from a small family business to a major player in the furniture components market. Today, William Productions supplies a wide range of products, from knobs and legs to furniture accessories and kitchen and bath fittings.

The key factors for the company's success were product quality, reliability and a constant desire for innovation. William Productions is committed to providing customers with the very best solutions in the world of furniture components and this has enabled them to become a trusted partner to many brands and furniture manufacturers in Wales and beyond.

William Productions and Cardiff FC Partnership

In 2023, William Productions and Cardiff FC announced a strategic partnership which generated widespread excitement in Wales. This partnership may seem to connect two different worlds - the furniture industry and football - but in fact it has many similarities.

Under this agreement, William Productions became the official furniture fittings supplier for all areas of the Cardiff City Stadium, as well as the club offices and public areas. This includes a variety of products ranging from contemporary seating for VIP boxes to elegant furniture accessories for bars and lounges.

Quality Furniture

1Our showrooms contain many of the world’s most prestigious brands. On display we have a wide selection of living room, dining room and bedroom furniture, from over 100 suppliers including Ian James, Ekornes, Tempur, Ercol, Parker Knoll, Steed, Roche Designs and many more.

Luxury Carpets

2We have been providing quality carpets and flooring to customers across North Wales for over 50 years. Working closely with our customers ensures they always receive the most suitable flooring for their needs. Our in-house specialists will fit your carpet to the highest standard.

Home Accessories

3Add the finishing touches to your home with some of the stylish selection from our extensive home accessories department. We have home accessories to suit all budgets and styles from rugs, mirrors, lighting, baskets, bronzes, glassware and picture frames.

Our Price Promise

4We try to be as competitive as possible on our price. In the unlikely event you find the same branded like-for-like product at a lower price from a reputable high street retailer, excluding internet only products, we will match the price.